Step into the realm of professional development with a closer look at our free training program, the LeadGen Masterclass. We have Anika Metikosh, the Program Coordinator, answering key questions and talks in detail about what the program involves, and what students can expect.
From how you can master the art of lead generation to unlocking career opportunities, Anika shares insights that will give you a clearer idea about what lead generation is and what you can expect from this training program. For the full take, read on below.
Anika Metikosh
Program Coordinator
Anika, first things first – what is lead generation?
In short – lead generation is all about finding the right people and businesses, and then turning them into clients or collaborators!
Let me explain with an example: it’s like attending a professional networking event. Imagine you’re at a conference or a fair where business leaders, decision-makers, and executives gather to exchange ideas and explore potential collaborations. Each attendee represents a potential business customer. Your objective is to strategically engage with these businesses, initiate meaningful conversations, and exchange contact information.
You’d identify the businesses that align with your offerings and engage in discussions to demonstrate how your product or service can address their needs or challenges. Following the event, you’d diligently follow up with these contacts, nurturing the relationships through personalized communication and exploring opportunities for future collaboration.
In essence, lead generation involves identifying, engaging, and nurturing potential clients and collaborators to establish mutually beneficial partnerships, driving growth and success for both parties involved.
Can you tell us what the LeadGen Masterclass and what it’s about?
The LeadGen Masterclass was born out of a need we spotted for skilled professionals in lead generation, especially within the tech industry. There are loads of courses and bootcamps for software development, quality assurance, marketing, and project management, but not that many that offer lead generation – which I believe can be the glue that binds them all together to create business value!
Our Masterclass will be a 12-week training program in which participants will have the chance to learn and get hands-on lead generation experience in the IT outsourcing industry. The program covers technical aspects such as finding quality leads and developing relationships with prospective clients, as well as some non-technical aspects such as development of communication and negotiation skills, which will teach participants how to nurture relationships, and eventually close a deal.
Walk us through the 12-week journey of LeadGen Masterclass. What are the key highlights of the curriculum, and how can this help beginners in lead generation?
Over the 12-week journey of the LeadGen Masterclass, participants will dive into various aspects of lead generation but also the whole sales cycle, up until dealing with the closing-the-deal struggles. The curriculum is suitable for beginners as it starts with foundational concepts of learning the basics of lead generation, such as the usage of LinkedIn Sales Navigator for finding leads, creating successful contracting strategies, conducting appropriate market research for detecting clients etc.
And for the more experienced students the curriculum gradually progresses to more advanced principles, such as turning a lead-to-client process, maintaining client relationships, gaining advanced communication and business communication skills, gaining strategic negotiation skills, gaining insight knowledge of the IT outsourcing industry, learning about the various services it offers and all this supported not just by theoretical but also practical work.
Who do you envision as the ideal participant for LeadGen Masterclass? What specific qualities or aspirations make someone a perfect fit for this training program?
The ideal participant for LeadGen Masterclass is someone with a keen interest in sales, business development, marketing, or recruitment. Young professionals with experience in these fields who want to enhance their knowledge are also welcome to apply. Besides the desire for such a job, the ideal participant needs to be a person with strong communication skills, a desire for persuasion and negotiations, and someone who is creative, competitive, ambitious, and loves to win. The ideal candidate should be prepared for a dynamic environment, where they will enjoy constantly meeting new people, building and maintaining business relationships and turning a ‘no’ into a ‘yes’.
Many of those who apply are eager to know about potential career opportunities after completing the program. What are the employment prospects and career paths available for graduates of LeadGen Masterclass?
Graduates of LeadGen Masterclass can expect promising career prospects in tech companies, marketing and recruitment agencies, and many more. They’ll be equipped with valuable skills that will make them suitable to join sales and marketing departments in these companies, where they’ll be able to show and grow their skills in sales, marketing, developing strategies, client targeting, negotiating, as well as product and technology knowledge, allowing them to pursue roles such as lead generation specialists, business development executives, sales representatives, marketing professionals or recruitment specialists.
Hands-on experience is often crucial for mastering any skill. How does the program balance theory and practice?
LeadGen Masterclass ensures participants gain practical proficiency in lead generation techniques through hands-on exercises, case studies, group projects, and simulations. We will be working on conducting market research, contacting real companies, overlooking real-time sales processes and even having onsite sessions with negotiation and business communication exercises.
To top it all off and to serve as an “exam” – in the last 2 weeks of the Masterclass, participants will work on creating their own sales strategy that will be implemented in real-life scenarios. All this will be guided and overlooked by the Lead Lecturer and industry professionals so the participants can make sure they get appropriate feedback and are on the right track.
Finally, for those interested, how can they take the next step and enroll in the program? What advice would you give to individuals considering joining this transformative journey in lead generation?
To apply, they can simply visit our LeadGen Masterclass page, read through all the details of the program and what it includes, and if they feel this is something they can see themselves doing – just click on the apply button and go through the process. Our team will assess their resume and get back to them as soon as possible and inform them if they’ve been accepted.
My advice to everyone interested is always to explore the profession of lead generation and business development is – embrace the journey with an open mind and a hunger for growth. Lead generation is not just about techniques and strategies; it’s about understanding people, building relationships, and creating opportunities. Approach the Masterclass with a willingness to learn, to adapt, and to challenge yourself. Stay curious, stay proactive, and most importantly, stay passionate about connecting with others and driving meaningful outcomes. Remember, every interaction is an opportunity, and every challenge is a chance to sharpen your skills and expand your horizons. So, dare to dream big, seize every opportunity to learn, and embark on this transformative journey with determination and enthusiasm. Your success in lead generation starts with your commitment to continuous improvement and your unwavering belief in the power of connection. Embrace the process, trust in your abilities, and let your passion for creating value guide you towards a future filled with endless possibilities.
Start Your Lead Generation Success Story
Embark on a transformative journey with our 12-week LeadGen Masterclass. This comprehensive course is designed to equip you with the skills, strategies, and insights needed to excel in the competitive world of IT outsourcing. Whether you’re aiming to boost your career, enhance your business, or simply acquire a new set of valuable skills, this is your stepping stone to success. Don’t miss this opportunity to turn your aspirations into achievements!
