Embark on a transformative twelve-week journey with our international LeadGen Masterclass, tailored for the IT outsourcing industry. This course features global trainers and offers in-depth knowledge and practical skills in lead generation. Engage with a diverse cohort, learning from experts about fundamental strategies, software engineering, effective communication, and market research. This traineeship is your gateway to mastering IT outsourcing and building successful international client relationships.
Our traineeship is designed to empower a diverse range of ambitious individuals who are eager to excel in the dynamic field of lead generation. We are looking for:
This traineeship is highly suitable for 3rd or 4th year undergraduate students, recent graduates, and master’s students. It’s an excellent fit for those with a business-oriented mindset, looking to blend their academic knowledge with practical, real-world skills.
Individuals in the early stages of their career journey will find this traineeship particularly advantageous. It’s an opportunity for those with minimal professional experience to gain significant skills and insights, viewing this traineeship as a stepping stone for career advancement.
We are seeking participants who are natural competitors and communicators. If you have a passion for competition, a winning mindset, and the ability to communicate effectively and persuasively, this traineeship will help you harness these qualities for professional success.
Those with an interest and enthusiasm for technical aspects will find this traineeship especially beneficial. It’s tailored to enhance both your technical understanding and business acumen.
One of the most exciting aspects of our traineeship program is the potential for employment opportunities upon completion. Participants who’ll excel, demonstrating exceptional skills, commitment, and a keen understanding of lead generation strategies, may be considered for employment opportunities with us or our partner organization – IT Labs. This is not just a learning journey; it’s a pathway to potential career advancement in a field that’s rapidly growing and evolving.
For the employment opportunity, participants will be assessed on the following criteria ——–>
This includes regular attendance, active participation in classes and discussions, and consistent performance in weekly tasks and assignments. Candidates who show a strong commitment and a steady improvement in their understanding and application of lead generation concepts are ideal for employment opportunities.
Given the emphasis on collaborative projects and exercises, the ability to work effectively in a team will be a key criterion. Participants who demonstrate strong interpersonal skills, contribute positively to team dynamics, and show an ability to collaborate effectively on joint tasks and projects will stand out. This reflects their readiness to work in professional environments where teamwork and collaboration are essential.
Your journey starts by applying to the traineeship program! It’s free, but there will be a selection process that will include tests and interview rounds, as there is a limited number of applicants that’ll be accepted.
The traineeship is structured in a way that would help you learn and gain practical experience, which is why around 40 hours of weekly engagement is expected for the duration, during work hours, from 09:00 until 16:00.
The traineeship is structured to guide you through the nuances of lead generation, from foundational concepts to advanced strategies and practical applications. Each week is dedicated to a specific theme, ensuring a well-rounded and in-depth understanding of the various facets of lead generation.
The first week serves as an introduction to the world of lead generation. Participants will be onboarded and familiarized with the course structure, setting clear expectations for the journey ahead. The focus will be on understanding the basics of lead generation, complemented by LinkedIn courses for a comprehensive learning experience. The week wraps up with a discussion and Q&A session, allowing participants to consolidate their learning and clarify any doubts.
In the second week, the course dives into the IT outsourcing industry, exploring its history, significance, and the pros and cons. Participants will gain insights into various business models, particularly focusing on the services offered by Growth Labs. The week emphasizes understanding the value of outsourcing and aligning company value propositions with client needs, culminating in a session that ties together lead generation’s importance in the outsourcing business.
This week is dedicated to in-depth industry knowledge and market research. Participants will explore current market trends and demands in IT outsourcing, with a special focus on key markets like the US, UK, and Western Europe. The importance of conducting effective market research and its impact on lead generation will be a major focus, along with understanding how marketing contributes to lead generation success. The week ends with a group discussion to review progress and exercises.
The fourth week introduces participants to the strategic use of LinkedIn for lead generation. Starting with an overview of LinkedIn and LinkedIn Sales Navigator, the sessions will guide participants through creating and optimizing LinkedIn profiles and building a professional network. The week involves practical tasks like researching competitors and potential leads on LinkedIn, followed by a review session to discuss findings and strategies.
This week shifts focus to the technical side, covering the basics of the IT industry and software engineering. Participants will learn about different programming languages, technology trends, and types of engineering roles. A significant part of the week is dedicated to researching the most used, popular, emerging technologies, and future tech trends. The week concludes with a discussion to review tasks and integrate the learning.
Week six explores the concepts of prospecting and its importance in lead generation. Participants will learn how to identify and convert leads into prospects and understand the similarities between recruitment in lead generation and finding candidates. The week also covers resource allocation in lead generation and examines successful outsourced engineering team structures, followed by a reflective discussion session.
This week delves into sales strategies, customer relationship management (CRM), and reporting. Participants will engage in practical tasks involving CRM tools for lead tracking and management, and learn about the prospecting process using specific software tools. The focus will also be on monitoring, reporting, and analyzing key performance indicators (KPIs), and understanding the dynamics of sales interactions, including handling rejections.
Communication skills are the focus of week eight. Participants will undergo training in both general and business communication, including written communication. The week involves practical tasks such as creating effective outreach messages, followed by a review session to compare and provide feedback on the different communication strategies employed.
Negotiation skills are critical in lead generation, and this week is dedicated to building these skills. Starting with the basics of negotiation, the course will cover advanced negotiation tactics and strategies. Participants will engage in practical exercises, including role-playing sessions, to simulate real-world negotiation scenarios, preparing them for the challenges of closing deals.
The tenth week focuses on developing essential soft skills such as time management, critical thinking, problem-solving, positive attitude, empathy, persistence, and resilience. Participants will also learn about networking and the art of follow-up and relationship building. The week concludes with a Q&A session to discuss the integration of these soft skills into professional practice.
The final two weeks are dedicated to the practical application of all the skills and knowledge gained throughout the course. Participants will engage in hands-on lead generation activities and prepare a final presentation to demonstrate their understanding and proficiency. This practical phase is crucial for cementing the concepts learned and preparing participants for real-world lead generation challenges.
Embark on a transformative journey with our 12-week LeadGen Masterclass. This comprehensive course is designed to equip you with the skills, strategies, and insights needed to excel in the competitive world of IT outsourcing. Whether you’re aiming to boost your career, enhance your business, or simply acquire a new set of valuable skills, this is your stepping stone to success. Don’t miss this opportunity to turn your aspirations into achievements!
© 2024 Growth Labs Academy.
© 2024 Growth Labs Academy.
